Provincial Home Loans | Mortgage Lending

About Us

The basis for Provincial Home Loans was created in the deregulation of the banking industry in 1986, when the nature of 'competition' was truly introduced to Australian banking. Previous to the changes in government strategy, there had been a strangle hold on products and pricing by the four major banks and, although they still control a large share of the market, they no longer have the luxury of a protected environment.

First came the commercial war that saw its zenith in 1989, when the local banks fought hard to keep their market shares. This resulted in huge write-off's in the early 1990s. It was in the ruins of the commercial blood bath that saw the emergence of Mortgage Origination.

Simply put a Mortgage Originator is an individual or company that seeks to introduce business to financial institutions for a fee paid by the institution. Unlike the Mortgage Broker, no fee is charged by the Mortgage Originator; and unlike the Mortgage Manager, the Originator does not service the borrower's loan throughout the life of the mortgage.

Provincial Home Loans Pty Ltd began its life in the winter of 1991 on the dining table of John Livermore, the company founder, in Bendigo, Victoria. The business is still run by John Livermore as Managing Director. The strong, innovative sales and service culture that Provincial Home Loans has built its reputation on, began with John's business ethos which is to bring Competition, Integrity and Value to this industry.

Competition was introduced to the local market when Provincial Home Loans brought interstate banks, that had no branches, to the provincial Victorian market. Now Provincial Home Loans is well cemented throughout Australia with a sales force that is totally mobile, operating 7 days a week, and offering products from motivated financiers. Integrity of purpose has been a long standing core value of Provincial Home Loans. The banking industry has not in the past been renowned for its ethics with regard to lending. The broking industry even more so, still carries connotations of seedy practices. The Value we feel we bring to the market is in identifying our customers clearly, for it is not one group but in fact three.

The first group is the borrower who must expect and receive excellent service delivery with a minimum of fuss, along with well priced and carefully tailored products. The second group is our Licensees, who, as independently operated businesses, provide Provincial Home Loans with the coverage and service levels by way of having ownership. The third group is very important, as they are our strategic partners in delivering Provincial Home Loans' products and services. They are of course the lenders, who can expect and receive good quality business, professionally prepared and delivered by state of the art digital communications.

"I am confident we have chosen the right path, have made our moves at the right time and are well placed to achieve our goals. The Provincial Home Loans team of Licensees is growing almost weekly and we are poised to break into markets we have not been in before. It is an exciting time at Provincial Home Loans."

Our competitive streak is alive and well... We live and die by our reputation, and offer value to our customers.